Privacy Policy

Effective Date: March 8, 2008 Last Updated: July 25, 2026

4TRAC Automotive (“4TRAC,” “we,” “us,” or “our”) operates the website 4tracautomotive.com (the “Site”). This Privacy Policy explains how we collect, use, disclose, and protect information when you visit or make a purchase through our Site.

By using the Site, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

1.1 Information You Provide Directly

• Account information: name, email address, username, and password when you register an account.
• Order and billing information: shipping address, billing address, phone number, and payment details (processed by our third-party payment processor — see Section 4).
• Vehicle information: make, model, year, and trim submitted through our fitment/vehicle lookup tool, used to match you with compatible products.
• Communications: information you provide when contacting customer service, submitting a review, or subscribing to our newsletter.
• Account preferences: items saved to your wishlist, saved vehicles, and order history.

1.2 Information Collected Automatically

• Device and usage data: IP address, browser type, operating system, referring URLs, pages viewed, and time spent on the Site.
• Cookies and similar technologies: see Section 3 below.
• Location data: general geographic location inferred from your IP address, used for currency display and shipping estimates.

1.3 Information from Third Parties

We may receive information about you from payment processors, shipping carriers, and analytics or advertising partners as described in Section 4.

2. How We Use Your Information

We use the information we collect to:

• Process and fulfill orders, including payment processing, shipping, and customer service
• Match products to your vehicle using the fitment lookup tool
• Create and manage your account
• Send order confirmations, shipping updates, and — where you’ve opted in — marketing communications
• Improve and personalize the Site, including product recommendations
• Detect, prevent, and address fraud, security issues, or technical problems
• Comply with legal obligations
• Serve relevant advertising, including through third-party ad networks (see Section 5)

3. Cookies and Tracking Technologies

We use cookies, web beacons, and similar technologies to:

• Keep you logged in and remember your cart contents
• Remember your saved vehicles and preferences
• Understand how visitors use the Site (analytics)
• Deliver and measure the effectiveness of advertising

You can control cookies through your browser settings. Disabling cookies may affect Site functionality, such as your ability to stay logged in or use the shopping cart.

Cookie categories used on this Site:

4. Payment Processing

Payments are processed by third-party payment processors (e.g., [Stripe / PayPal / WooCommerce Payments — insert actual provider]). We do not store full credit card numbers on our servers. Please review the privacy policy of our payment processor(s) for details on how they handle your payment information.

5. Advertising and Third-Party Services

5.1 Google AdSense and Advertising Cookies

This Site may display advertisements served by Google and other third-party advertising networks, including through Google AdSense. Google and its partners use cookies (including the DoubleClick cookie) to serve ads based on your prior visits to this Site and other sites on the internet.

• You can opt out of personalized advertising by visiting Google Ads Settings.
• You can also opt out of some third-party vendors’ use of cookies for personalized advertising by visiting www.aboutads.info.
• For more information on how Google uses data when you use our Site, see How Google uses information from sites or apps that use our services.

5.2 Analytics

We use analytics services (e.g., Google Analytics) to understand Site usage. These services may collect information such as how often you visit the Site, what pages you view, and what other sites you visited prior to coming to our Site. You can learn more about Google’s practices at policies.google.com/privacy and opt out by installing the Google Analytics Opt-out Browser Add-on.

5.3 Other Third-Party Services

We may share information with:

• Shipping and fulfillment carriers, to deliver your order
• Email service providers, to send order and marketing communications
• IT and hosting providers, to operate the Site

We do not sell your personal information to third parties for their own marketing purposes.

5.4 Embedded Content From Other Websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, including to satisfy legal, accounting, or reporting requirements. Account and order data is generally retained for the duration of your account plus a reasonable period afterward for tax, warranty, and dispute-resolution purposes.

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

7. Your Rights and Choices

Depending on your location, you may have the right to:

• Access the personal information we hold about you
• Correct inaccurate information
• Request deletion of your information
• Object to or restrict certain processing
• Opt out of marketing communications at any time (via the unsubscribe link in any email, or by contacting us)
• Data portability, where applicable

California residents: Under the California Consumer Privacy Act (CCPA/CPRA), you have the right to know what personal information is collected, request deletion, and opt out of the “sale” or “sharing” of personal information (which may include certain advertising cookie practices). To exercise these rights, contact us using the information in Section 11.

EU/UK residents: If you are located in the European Economic Area or United Kingdom, you have rights under the General Data Protection Regulation (GDPR), including the rights listed above and the right to lodge a complaint with your local data protection authority.

To exercise any of these rights, contact us at the email address in Section 11. We may need to verify your identity before fulfilling certain requests.

8. Children’s Privacy

This Site is not directed to children under 13 (or 16, where applicable), and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can delete it.

9. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your information. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

10. International Users

If you access the Site from outside the United States, your information may be transferred to, stored, and processed in the United States, where our servers and central database are located. By using the Site, you consent to this transfer.

11. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us at:

4TRAC Automotive, L.L.C. 303 Perimeter Center W, Atlanta, GA Email: info@4tracautomotive.com Phone: 470-409-4191

12. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last Updated” date. Material changes will be communicated via a notice on the Site or by email where required by law.

This Privacy Policy is a general template drafted for review purposes and does not constitute legal advice. Because privacy law (CCPA/CPRA, GDPR, state-level US privacy laws, etc.) varies by jurisdiction and changes frequently, have this reviewed by a qualified attorney before publishing, and update the bracketed placeholders (payment processor name, effective dates) with your actual details before going live.